WEEK 1: Know Your Brand & Audience(July 1-7)
Daily Challenges:
Day 1: Introduction/Challenge Kickoff
Go Live and introduce yourself, your book(s), and the purpose of this challenge.
Share what makes you passionate about your message or genre.
Day 2: Brand Story
Share the story of how/why you became an author.
Tie your journey to your overall mission and brand.
Day 3: Brand Clarity
Go Live to describe your author brand in 3-5 words. Explain why.
Discuss what makes your voice unique.
Day 4: Target Audience Spotlight
Share with your audience who your ideal reader is.
Describe their pain points, dreams, or interests as related to your book(s).
Day 5: Core Message
Go Live about the one main message or theme of your book and why it matters.
Use storytelling to connect with listeners.
Day 6: Behind the Book
Share unique behind-the-scenes facts, fun anecdotes, or lessons you learned while writing your book.
Day 7: Brand Imagery Toolkit
Showcase branded elements: your book cover, author photo, logo, website, or color palette.
Discuss the meaning or reasoning behind your visual choices.
Weekly Recap & Reflection (Day 7, PM):
Go Live to recap what you shared this week.
What did you discover about your brand or message?
Invite participants to reflect on engagement, feedback, or insights.
Encourage journaling progress and celebrating visibility wins.
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